All models also feature ALPS CAH reel seats. The component system on the PCH Custom Rods are all top notch featuring ALPS HXH guides with Zirconium inserts on the Extra Heavy models. This technology provides for the ultimate in strength without sacrificing sensitivity so that you can feel even the lightest of bites. Owned by an Okuma engineer, the patented process blends unidirectional fiber over 24-ton carbon in the extended tip section of the rod to increase lifting strength and power by as much as 400%. The backbone to the PCH Custom Rods is the patented blank construction process dubbed Unidirectional Fiber Reinforcement. The PCH Custom Series Rods were designed with the latest technology and insight from leading fishermen around the country.